On June 5–6, 2024, Dietz.asia participated in Bits & Pretzels HealthTech in Munich, Germany, drawing strong interest from stakeholders across Europe in its NCDs-focused telehealth platform.
The participation was part of a delegation supported by the National Innovation Agency (NIA) and the Royal Thai Consulate-General in Munich, which jointly facilitated the presence of seven leading Thai healthtech startups at the event—including Dietz.asia—under the banner of the Thai Health Tech Trade Association.
About Bits & Pretzels HealthTech
Originally launched in 2022 as a specialized offshoot of the renowned Bits & Pretzels conference (held annually in Munich since 2014), Bits & Pretzels HealthTech focuses exclusively on promoting innovation in medical technology and health startups.
Key partners and sponsors of the event include:
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Roche, the world’s 5th largest pharmaceutical and diagnostics company based in Switzerland
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EIT Health, a leading medical innovation network backed by the European Union
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The European Union, which partially funds the event
The platform is recognized as one of Europe’s most important gatherings for healthcare stakeholders, bringing together startups, investors, and public/private sector executives to foster networking, collaboration, and commercial opportunities.
Significance of the Event
The 2023 edition—the second since the event’s inception—welcomed participants from over 60 countries, including:
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Over 4,000 general attendees and startups
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More than 2,000 C-level executives
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Over 400 investors
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Approximately 300 hosted buyers of medical technologies
Major global companies that have participated include:
Bayer, GE Healthcare, Pfizer, Microsoft, AstraZeneca, Apple, Siemens, Allianz Private Health Insurance, TÜV SÜD, Bavarian Nordic, and Max Planck Innovation, among others.
Bits & Pretzels HealthTech 2024
This year’s event was held under the theme:
“Innovation & Business for Better Healthcare”
and targeted three main groups:
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HealthTech startups and scale-ups with proven innovation and traction
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Large corporations in medical technology, pharmaceuticals, insurance, and clinical services
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Governmental bodies and regulators overseeing healthcare innovation across Europe
Through this platform, Dietz.asia not only showcased its technology but also explored potential partnerships and investment opportunities that could accelerate its expansion across the European market.